Here’s my breakdown of roughly when you should be thinking about major holidays and preparing content for your party business throughout the year. I work on something along these lines for each quarter when I’m working on my party business.
I use this worksheet to build an offer or product that I can push for 4-6 weeks to maximize sales- while making sure my clients know what specials I have to offer each season.
I will never forget my first year in the party business. I posted about 4th of July deals on July 1st… and got a whopping TWO orders. I learned that my clients like to think about (and order) for major holidays where they’re celebrating with family WEEKS in advance.
For holidays when school closures or travel is involved: you want to post early.
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